65 South Productions is a wedding photography and videography company based out of Nashville, Tennessee and Birmingham, Alabama. They focus on creating unique wedding and commercial films.
65 South’s company website, while visually appealing, lacked internal linking, effective content, and meta descriptions. It failed to connect with Google and explain how all of it’s content was related. For Google to understand a website, it has to know how all of it’s content is related to each other. The more it understands your website, the more authority your site has.
Our biggest challenge as website developer’s was working within the limitations of Squarespace. We needed to improve search engine results and increase viewership. We had to show Google that 65 South had authority. To do that we changed the type of content posted, created quality backlinks, and improved internal linking between pages.
In the end, we improved their search engine ranking, therefore making it easier for bride’s to find 65 South’s work.
If you would like to take a look at GT Metrix performance reports from before and after SERT Media performed work on the site, please consult the links below.