Google and your users love a fast website. No one likes to wait for a website to load. By maintaining a high performing website that loads quickly, your sales will increase and your rank in Google will improve. For example, Amazon found that reducing your website’s load time by 100ms increases your customer conversion rate by 1%.
There are many articles that are scattered across the internet but as opposed to blinding you with a mountain of text below is a helpful infographic that is going to walk you through all of the areas.