Images are the largest part of your website, by optimizing them with compression and lazy-loading, you reduce your overall page weight.
In short, it reduces latency. Your files will be served to your users from a server that is closest too them. Not a server 1000 miles away.
Your database is the back-bone to your website. By cleaning it up on a regular basis, you can reduce your website’s time to first byte.
By having your website’s server use minified and combined assets, it can deliver your website’s assets to your users faster.
Compression is enabled via your web server through a variety of methods and it helps deliver your website’s text files to your users faster.
The biggest benefit of server side caching is reduced response time when generating a complex page on your website.
Swoon Sewing Patterns
Google found that when Google Maps’ homepage weight was reduced from 100 KB to 70-80 KB, website traffic increased by 10%.1
In a study, Bing found that a 2 second slowdown reduced customer satisfaction by 3.8% and revenue/user by 4.3%.1